Riding the wave of a proliferation of accounts

Let’s be honest: the days of having “just one account” are long gone. Most folks today have investments scattered across a dizzying array of accounts, institutions, and platforms. And you know what? That’s not just okay—it’s the new normal.

Maybe your 401(k) is at Fidelity, your IRA is with Vanguard, your spouse has a brokerage account at Schwab, and your kids’ 529s are at yet another institution. Toss in some crypto on Coinbase, play money in Robinhood on the side, and maybe a few stock options or RSUs from work. Before you know it, you’re juggling 50+ investments across 10+ accounts at 5+ different places.

If you’ve ever felt like you’re drowning in statements, logins, and spreadsheets, you’re not alone. In fact, recent market research shows that the average American now holds financial accounts at more than five different institutions—and that number is only climbing as new investment platforms, apps, and asset types (hello, crypto and alternative investments!) continue to emerge.

The financial world is only getting more complex. New investment platforms, asset types, and financial products are popping up every year. As you move through life—changing jobs, growing your family, exploring new investment opportunities—your accounts will naturally multiply. That’s not a sign of disorganization; it’s a sign that you’re living in the modern world.

You might know someone who’s a “filer”—meticulously organizing every document, statement, and email into neat folders. But let’s be real: most of us are “pilers.” We toss things into a stack and hope we can find it later. The truth is, trying to consolidate and organize every single account is a never-ending job. And with the pace of change in the financial world, it’s only going to get harder.

So don’t waste time fighting the tide. Instead of spending hours (or days!) trying to force everything into a tidy box, we say: embrace the chaos.

At Enrich, we don’t ask you to move your money, because to manage your money you have to look everywhere - it's impossible to consolidate everything into one place. We don’t want to “hold” your assets.

Instead, we invite you to connect your existing accounts, wherever they may be. Our platform pulls data from all your investments, providing a clear and unified view of your financial life without the hassle of manual consolidation.

Simply connect your accounts, and we’ll take care of the rest.

We get it—security is a big deal. That’s why we partner with Plaid, Inc., the same technology trusted by companies like Venmo, Acorns, and Chime. When you connect your accounts to Enrich, your online banking credentials are never stored or seen by us. Plaid acts as a secure bridge, encrypting your data at every step.